There was purpose, meaning and intent in naming our products, Nature’s Logic™. It is your guarantee from us, the manufacturer, that the products bearing this name are indeed products born out of the logic of nature. They are a reflection of the safe and wholesome foods nature supplies. Nature and all she teaches us has been our guide. Science can discover how to inexpensively formulate a pet food with cheap ingredients and chemically synthesized supplementation, but at what cost to our pets? Nature is no cheat. Nature’s Logic™ has cut no corners nor taken any short cuts. Our pets need and deserve what is right; not what is merely convenient to us.