Since 2006, we’ve created 100% natural food that delivers complete nutrition with no synthetic vitamins or minerals. Our recipes are crafted the way pet food should be – using wholesome, natural ingredients you recognize and trust. Today, we go beyond our recipes and work to apply the logic of nature to our overall environmental impact, too. This means selecting ingredients, packaging, and energy sources that are better for our planet.
In 2005, Nature’s Logic founder, Scott Freeman, started developing the concept for a pet food focusing on the benefits of whole food nutrition without the use of added synthetic supplements which are widely used in the pet food industry to meet the nutritional analytical levels of dog and cat foods.
One company and a long time veterinarian friend had similar approaches to nutrition but mainly in the realm of supplements. Their work and vision made a lasting impression on Scott to see if it was possible to do complete pet diets with the same rationale of providing all essential nutrients from whole foods rather than depending on synthetics to easily and cheaply meet nutritional requirements.
In late 2005 the first test batches of Nature’s Logic were created and by January 2006 some of the first product was being retailed in the USA.
They passed without problem and since then the canine and feline canned diets have also been substantiated for All Life Stages.
The ultimate goal of Nature’s Logic is to provide nutritious and safe products that people can feel good about feeding their canine and feline family.
Vice President, Marketing
Caroline joined Nature’s Logic as Vice President, Marketing following 12 years of experience in the pet industry in marketing, social media, PR and more for both large and small pet brands and non-profit organizations. Her experience in marketing spans across 25 years in both consumer marketing and b-b initiatives in a wide variety of industries. Caroline lives in Columbus, Ohio with her husband, daughters, two big mutts and a gang of Persian cats.
