History

In 2005, Nature’s Logic founder, Scott Freeman, started developing the concept for a pet food focusing on the benefits of whole food nutrition without the use of added synthetic supplements which are widely used in the pet food industry to meet the nutritional analytical levels of dog and cat foods.

One company and a long time veterinarian friend had similar approaches to nutrition but mainly in the realm of supplements. Their work and vision made a lasting impression on Scott to see if it was possible to do complete pet diets with the same rationale of providing all essential nutrients from whole foods rather than depending on synthetics to easily and cheaply meet nutritional requirements.

In late 2005 the first test batches of Nature’s Logic were created and by January 2006 some of the first product was being retailed in the USA.

Since nothing like this had ever been created, Scott sent the dry dog and cat food for AAFCO feeding trials to have them substantiated for All Life Stages. They passed without any problems and since then the canine canned and raw diets have also been substantiated for All Life Stages.

The ultimate goal of Nature’s Logic is to provide the most nutritious and safest product that people can feel good about feeding their canine and feline family.

We occupied an office in the top level of the Historic Dawes House in Lincoln, NE. Built in 1885, it eventually became the home of Nobel Peace Prize recipient Charles Gates Dawes.

Our Leadership Team

David Yaskulka

CEO

David joined Nature’s Logic as CEO in 2019 after three decades of executive experience growing socially responsible businesses in the pet, health and sustainability industries. He serves as Chairman of the Board of Greater Good Charities, a philanthropy which has granted over $300 million to programs helping people, pets, and the planet; on the Board of Pet Sustainability Coalition; and on the American Sustainable Business Council Climate Working Group. His BA is in Philosophy from Williams College. David and his wife Debbie, a special needs educator, share their home with sons Noah and Ben, dogs Samson and Lyla, and cats Erebos and Zebulon.

Scott Freeman

Founder and Chief Product Development Officer

Founder, Scott Freeman launched Nature’s Logic in 2006 after a lifetime interest in the husbandry of animals, starting on his Grandfather’s ranch in east Texas caring for his cows. Nature’s Logic has provided him with the satisfaction of creating a pet diet that is 100% all-natural using only whole food ingredients. Scott believes pets simply look and feel their best when we let nature be our guide.

Marilyn Sherwin

Senior Vice President, Finance and Strategy

Marilyn joined Nature’s Logic as VP Operations in 2019, and was promoted in 2021.  She began her career in the market research and systems design in banking and finance. She directed operations at Vipont Pharmaceuticals, until its acquisition by Colgate Palmolive, where she served as European Director of Purchasing & Logistics for Hill’s Pet Nutrition, then Global Director of Strategic Purchasing.  She then joined Halo, Purely for Pets, as VP of Operations. She is active in the training and showing of her horses Cafka and Soraya II. Marilyn is a Long Island, NY native and a graduate of the University of Michigan in Business. Marilyn currently resides in Wellington, FL with her husband and horses.

Caroline Golon

Vice President, Marketing

Caroline joined Nature’s Logic as Vice President, Marketing following 12 years of experience in the pet industry in marketing, social media, PR and more for both large and small pet brands and non-profit organizations. Her experience in marketing spans across 25 years in both consumer marketing and b-b initiatives in a wide variety of industries. Caroline lives in Columbus, Ohio with her husband, daughters, two big mutts and a gang of Persian cats.

Donna Bowden

Vice President, Operations and Sustainability

Donna brings more than two decades of operational experience, including serving as Executive VP of Operations at Better Choice Company and VP Operations at Halo. Her degree is in packaging engineering from Michigan State, and served as a Packaging Engineer at Colgate.  Donna lives in Michigan with her husband Jeff, their three daughters, dogs Cricket and Rosie, and a gecko named JJ. Donna loves to read and work out and is an avid sports fan.

Skylar Clifton

National Sales Director

Skylar joined the Nature’s Logic team in 2016 as the Rocky Mountain Territory Manager and was named National Sales Manager in 2018. His interest in animal husbandry began in 2010 when he met his first Sphynx cat. That same year he began showing and breeding sphynx cats and has been looking for the best food for them ever since that time. In 2015 he started feeding and promoting Nature’s Logic to fellow members of the cat fancy and jumped at the chance to join the Nature’s Logic Team. When not hanging out with his three cats and his dog, Skylar loves spending time in the beautiful Rocky Mountains of Colorado.

Bettie Hamilton

Executive Advisor, Sustainable Product Development

Joined Nature’s Logic in 2021. Bettie served over two decades at Colgate, with senior roles in new product development and product management. She was Vice President for Marketing and Product Development and Director of Regulatory and Product Development at Halo. She brings deep regulatory and marketing expertise, and experience sourcing certified sustainable proteins, including Marine Stewardship Council (MSC) and Global Animal Partnership (G.A.P.).

Chris Bentley

Executive Advisor, Retail Sustainability Partnerships

Joined Nature’s Logic as Executive Advisor, Retail Sustainability Partnerships in 2021. Chris is the co-founder and first Board Chair of the Pet Sustainability Coalition. He co-founded multiple pet brands for which he headed sales and sustainability, including Aspen Pet, I and Love and You, and Variety Pet Foods. He’s deeply immersed in the renewable energy industry, and serves as a socially responsible business advisor and Board member for the University of Colorado Business School.

Testimonials

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